PRESS

Learn more about Alrosa, please scroll through our press library.

Strong ALROSA Auction Results Show Continued Resiliency Of Luxury Diamond Market

03/29/2021

Alrosa Group has announced the results of tender sales of the special-size diamonds in its Jubilee Auction #100.

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Christie’s to Offer 100-Carat Diamond at Auction This Spring

04/20/2021

The D-color, internally flawless diamond leads the Geneva Magnificent Jewels auction.

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Alrosa’s ‘Luminous’ Collection Leans Into Fluorescence

04/21/2021

Traditionally, fluorescence has been an undesirable diamond quality, negating many a stone from the fine jewelry marketplace.

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Nano Nano! Alrosa Unveils New Diamond Tracking System

07/07/2021

Alrosa has unveiled a new diamond tracking system that uses nanotechnology to engrave gems, potentially allowing them to be traced from the mine all the way to the consumer.

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Alrosa Introduces New Nanotechnology to Trace Its Diamonds

07/07/2021

The non-invasive laser markings are imprinted inside the crystal lattice and can only be seen with a specialized scanner.

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These Glow-in-the-Dark Diamonds Are Coming to Luxury

07/14/2021

“Demand for diamonds is so great,” Rebecca Foerster, president of Alrosa USA, tells JCK, “the other day I sold half a million dollars in polished goods on the phone, sight unseen.”

Next month, at the Luxury show in Las Vegas, the Russian diamond miner hopes to stimulate a similar rush in demand on its new consumer-facing brand, Luminous Diamonds.

Luminous offers finished diamond jewelry set in white, rose, and yellow gold, with one key distinction: The diamonds are all fluorescent.

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In the Diamond Mind: Rebecca Foerster

07/15/2021

A conversation with Rebecca Foerster, President of ALROSA USA.

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ALROSA Goes Online: Diamonds with Guaranteed Origin and Social Distancing

09/25/2020

The COVID-19 pandemic has forced consumers to pay special attention to the traceability of goods. Under these conditions, jewelry manufacturers and retailers will have to catch up and find a way to guarantee the origin of...

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ALROSA Lights a Blue Glow to Celebrate Modern Women

09/28/2020

This year, people around the world have risen to the greatest challenge of their lifetime and drawn strength from deep inside. Speaking of this, the mass media most often draws us the image of a man who overcomes business problems or gets a second job to feed his family.

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Alrosa Sells $336m in September - Back to Pre-Covid Levels

10/11/2020

(IDEX Online) - Alrosa's rough and polished sales bounced back to pre-Covid levels in September, as demand recovered.

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Alrosa Extends Contracts to Help Buyers

10/25/2020

(IDEX Online) - Alrosa is to extend existing three-year rough diamond supply contracts to help buyers respond to ongoing market uncertainties.

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How ALROSA's Diamonds Do Good

11/11/2020

Charity is a new norm. According to Giving USA, last year was one of the most profound in terms of charity

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Alrosa Gives Cautious 2021 Production Outlook

11/12/2020

Alrosa expects to maintain production at its current low levels next year, aiming to reduce inventories that built up during the pandemic.

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ALROSA Polished Diamonds Will Pioneer the Provenance Section of Get-Diamonds

11/24/2020

Get-Diamonds, the world’s largest online marketplace for B2B diamond trading, will be the first platform to introduce a Provenance section, where only fully traceable diamonds will be listed. The ALROSA Provenance program will be the first to offer polished diamonds with proven guarantees of origin within this section.

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ALROSA has the best manufacturing execution system in mining

11/27/2020

(Kitco News) - ALROSA's manufacturing execution system received the Best MES Mining Project award at the annual Wonderware Online Forum 2020 dedicated to global industrial automation trends.

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Alrosa’s Luminous Diamonds Brand Promotes Fluorescent Diamonds

12/08/2020

Fluorescence—the soft glow a diamond emits when exposed to UV light—isn’t often emphasized in the marketing of diamonds and diamond jewelry.

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Alrosa Sales Continue to Grow

12/10/2020

Alrosa’s diamond sales rose in November to their highest level since January as customers continued to replenish their rough inventories ahead of the holidays.

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ALROSA Ecology Center Waste Batteries Collection Campaign Results

12/11/2020

ALROSA Ecology Center rolled out a waste batteries’ collection campaign in Yakutia. As a result, more than 200 kg of batteries from Mirny district and Yakutsk will be recycled appropriately

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Interview With Rebecca Foerster on Creating A Sustainable Brand

12/23/2020

Launching a new ethical and compassionate brand in the midst of the crisis can uplift your customers and inspire your team with a sense of purpose. 2020 brought many challenges for businesses and entrepreneurs alike. For many, it was a chance to reflect on what really is important for a brand or in an entrepreneur’s […]

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